Zimbabwe Artists Project
The Zimbabwe Artist Project partners with artists in Weya, Zimbabwe in strengthening self-sufficiency, building cultural understanding and creating educational opportunities. The Board (of which I served for 4 years) and I we were challenged with raising awareness of the artists, gaining financial support and promoting the art of the artists in Weya. My challenge in creating promo materials for ZAP was to showcase their art, but in a modern way. I did this through highlighting color from the art, using snippets of art combined with beautiful photography of the artists and selecting typography that combined a modern and authentic feel. I designed branding, event poster, t-shirt design, calendar insert, and wine labels for the fundraiser.
Art Director & Designer